JIIGEUM

JIIGEUM | JIIGEUM was established in 2020 in KR as a unisex street brand. Known for its fits and color scheme that can be worn by anyone, it features a unique blend of basic yet distinctive details. Gaining popularity among teenagers in their late teens to mid-20s, who are trend-sensitive and prefer street & casual moods, the brand effectively uses SNS and communities to express visuals and emotions that resonate with this demographic. JIIGEUM aims to help consumers create their own style with their "now" clothing, emphasizing comfort and style.