LIVEINMOSS

LIVEINMOSS | LIVEINMOSS, founded in 2023 in South Korea, is a women’s girly brand. Known for its cute and angelic style, it appeals strongly to women in their teens and twenties, including students, influencers, and designers. These individuals enjoy showcasing their curated selves on social media and are motivated by a desire to build their desired image. They often follow admired influencers or groups, tending to avoid products that overlap with the majority. The brand offers unique items like its signature elf ears bonnet, featuring whimsical details reminiscent of fairies' ears.