SOUND UP

SOUND UP ｜ SOUND UP is a unisex casual brand established in 2024 in South Korea. Known for its signature muscle-fit tees and simple, high-quality oversized cotton tees, the brand focuses on versatile clothing that enhances the body’s silhouette. With a product lineup featuring witty meme tees, comfortable yet trendy Bermuda sweat pants, and active shorts designed for freedom of movement, SOUND UP has garnered support from men and women in their 20s and 30s who enjoy casual wear that seamlessly transitions from workouts to everyday life.