🇰🇷Lotu

Lotu, pronounced as Lotu, is a women's casual brand established in 2022 in South Korea. It is characterized by its ethnical mood and fabric textures, gaining support from women in their 20s and 30s. The brand offers a contemporary perspective on nostalgia, emphasizing functionality and sustainable values. Lotu explores a new approach to dressing through meticulous attention to detail. Its signature item, the Belted Bag, exemplifies this philosophy. Most items are shipped packaged in paper, with a note to handle with care to avoid getting wet. Lotu is redefining casual fashion with a nod to the past while looking to the future.