HANBYEONGJU

HANBYEONGJU, pronounced as ハンビョンジュ in Japanese kana, is a unisex mode brand established in 2022 in South Korea. Known for its unique product lineup, it selects the top 3-5 items based on the designer's judgement, shying away from mass production. With bold, structural jewelry designs highlighted by zebra-patterned rings and repetitive patterns, HANBYEONGJU captivates a discerning audience. The brand predominantly appeals to men in their late 20s and 30s, but is planning marketing strategies to attract more female customers. It aims to showcase an experimental and luxurious mood rather than a street vibe.