La Lune Official

La Lune | La Lune is a Vietnamese conceptual brand founded in 2017 in Ho Chi Minh City by designer Vicki Virus. The name, French for "the moon", was inspired by the founder's childhood love of the manga Sailor Moon. Just as the moon reflects the sun's light back to Earth, La Lune sees its work as a reflection of the community and culture around it. The brand is known for its unpredictable, sculptural aesthetic, drawing from mythology, gothic armour, and sci-fi imagery. Signature elements include 3D-cast and 3D-printed hardware, corset and armour construction, spiked and crescent motifs, and unexpected material work: pieces designed as wearable objects, silhouette first. The audience centers on women aged 18–35 in alternative and fashion-forward culture, with a growing collector base for sculptural accessories. La Lune has been worn on major global stages by artists including Lisa of BLACKPINK, aespa, and KATSEYE. The signature SPIRIT BAG series, featuring 3D-cast sculptural handles, remains the brand's most iconic piece.