ur.fit

ur.fit is a Korean denim brand that has become a hot topic because many K-POP idols also wear it. It is supported by HIP celebrities including not only IVE, Girls' Generation, ITZY, and MAMAMOO, but also dancers and rappers. Items with cute cherry embroidery and indigo blue denim scattered with white heart embroidery have been gathering popularity, especially on social media. It made its debut in Japan at 60% (Sixty Percent).