PRIMAUTER

PRIMAUTER, pronounced as PRIMAUTER in Japanese, is a unisex casual brand established in 2019 in Korea. Known for its unisex casual items, including cotton and woven clothes, PRIMAUTER resonates with individuals in their 20s and 30s. With the Round herter sweatshirt as its signature item, the brand seeks to suggest a time for self-reflection through its menswear-inspired motif. Emphasizing casual yet thoughtfully designed attire, PRIMAUTER invites everyone to discover a part of themselves previously unknown, offering more than just clothing but a journey towards authenticity.