PRIMAUTER

PRIMAUTER ｜ PRIMAUTER was established in 2019 in South Korea as a unisex casual brand. The brand is characterized by its diverse lineup of unisex casual items, including cotton and woven clothes, which attract a dedicated following among individuals in their 20s and 30s. Primauter draws inspiration from the motif of a voice about menswear, aiming not to be the solution to every fashion query but to offer moments for self-discovery through its designs. Their signature item, the Round Herter sweatshirt, embodies their commitment to casual style and inclusivity.