SOFT THUMBNAIL

SOFT THUMBNAIL | SOFT THUMBNAIL was established in 2023 in KR as a unisex casual brand. Featuring a lineup where each series contains stories of the characters, SOFT THUMBNAIL is well-received by a customer base of 70% female and 30% male, primarily aged between 25-35. The brand, focusing on discovering newness in familiar things and reinterpreting them "a little differently," brings a fresh perspective to everyday life. Iconic items include artificial intelligence-generated virtual character dolls, with AI-generated images printed onto fabric, offering a blend of predictability and surprise.