SOFT THUMBNAIL

SOFT THUMBNAIL, also known as ソフトサムネイル, was established in 2023 in KR as a unisex casual brand. Characterized by product lineups that tell stories of unique virtual characters, the brand has garnered support from a diverse customer base, with 70% female and 30% male clients aged 25-35. By using AI-generated images printed onto fabric, Soft thumbnail reinterprets familiar everyday elements, making them appear new and intriguing. This approach aligns with the brand's concept of discovering novelty in the familiar, creating items that are predictably unexpected, and therefore appreciated by its audience.