🇰🇷GRINNY

GRINNY, pronounced as "GRINNY" in Japanese, was established in 2014 in KP as a casual brand catering specifically to women. The brand stands out with its product lineup made from the Basic Line, which has gained a loyal following among women in their 20s to 30s. GRINNY captures the essence of a feminine yet everyday style, exemplified by its signature item, the Rough Stripe String Banding Coloring Pants. The unique design aesthetic of GRINNY, which embodies the "hip" vibe of LOVELYZ and a touch of feminism, brings effortless style to those who wear it. The brand’s concept, "our emotions come like GRINNY," resonates through every piece, offering casual garments that are both chic and accessible without the need for dressing up.