SWAGGER

SWAGGER | SWAGGER was established in 1999 in Japan as a unisex street brand. Renowned for its casual items with a focus on cut and sewn, it has garnered support from most men in their mid-20s to mid-40s. The brand stands out with its dedication to material and functionality in its streetwear, often featuring the iconic SWG logo and graphics since its inception. Although there was a period when activities were suspended, SWAGGER maintained deep-rooted popularity, beloved by famous rappers and artists both in Japan and overseas. Today, it continues to draw inspiration from street culture, music, and subcultures, resonating with its dedicated fan base.